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"Combining their technology with our autonomous video production creates exciting opportunities to simplify workflow for coaches and analysts and accelerates the development of how AI can benefit sports."

"Synergy Sports is relied on by virtually every elite and semi-elite basketball team worldwide, and we're delighted for them to join the Atrium Sports family," Nick Maywald, Atrium's chairman, said in a statement. The deal will allow Synergy to access Atrium's platform of comprehensive data and advanced automated video production, create new content and offer more commercial opportunities. Synergy, which is known through the sports world, provides clients such as the National Basketball Association, Major League Baseball and NCAA Division I-II-III, with in-depth performance stats and analytics.